I’m a Creative Officer with a passion for building brands, both large and small.

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Pittsburgh Symphony Pops Season Branding
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CASE STUDY

Pittsburgh Symphony Orchestra

Creative Direction + Strategy + Design + Copy Writing + Project Management

I’m a multidisciplinary problem-solver who combines innovation with creativity to create engaging, results-driven branding solutions.

  • Built and managed successful teams for over 30 years by emphasizing creative problem solving, consistent engagement, clearly expressed expectations, definable goals, and analytical decision-making.

  • Experienced in developing and scaling multi-channel brand solutions for start-ups, mid-cap, and Fortune 500 companies. Built award-winning, results-driven approaches to market positioning, competitive benchmarking, analytical research, and creative development.

  • Built and led multidisciplinary teams of graphic and UI/UX designers, information architects, programmers, copywriters, motion graphic designers, account managers, and other creative professionals. Developed and oversaw nationally recognized creative projects from ideation to deployment.

  • Created award-winning, nationally recognized design solutions across multiple mediums including identity, collateral, packaging, brochures, annual reports, motion graphics, print advertising, social media, and websites.

  • Employed a results-driven approach to project management that emphasizes strategic planning, consistent communication, tactical implementations, and progress tracking to ensure project goals are executed and achieved.

  • Experienced in developing operational systems for financial functions, sales forecasting, customer relationship management, data analysis, software integrations, and interdepartmental processes.

  • Developed best-in-class front end digital engagement solutions for websites, applications, and software solutions. Experienced at identifying usability requirements, conducting user testing, and creating user flows, navigation and interface components, style guides, and mockups.

  • Led, produced and executed data analysis initiatives for hiring, program effectiveness, product price matrixes, digital engagements, location selection, and mobile data.

  • Created innovative interior and exterior store design, signage systems, lighting, artwork, customer flow, and interior furnishings. Experienced in sourcing, architectural oversight, permitting, vendor coordination, and construction management.

Chief Creative Officer, Choolaah

I now know how to stick my hand in a 600-degree tandoor oven without getting burned.

In addition, I was responsible for creating all aspects of the brand including, website design and development, social media and digital advertising, technology integrations, site analysis, store design, packaging, retail product design, signage, and process development.

Agency Work, Co-Founder, Creative Director

Whether it’s a Children’s Museum in North Dakota or a Mob Museum in Las Vegas, branding development starts with a good idea and ends with effective results...or else.