Pittsburgh Symphony Orchestra Summer Series Branding

Developed a comprehensive branding approach for the Pittsburgh Symphony Orchestra's Summer Series of programming, encompassing the parent brand and four distinct sub-families of concert offerings. This initiative involved strategically designing and implementing the branding across various channels, including digital, social, and print. The goal was to create a flexible framework that allows for future expansion while adhering to established guidelines. The approach was crafted to be friendly, conversational, and engaging, catering to multiple target audiences, both young and young at heart.

Strategy + Creative Direction + Design + Digital Illustration + Copy Writing + Project Management