PSO Disrupt Series

PSO Disrupt is a new series that embraces how to do classical differently, shaking up how audiences have experienced concerts for over a hundred years.  In a series of posters and digital experiences, such as digitally enhanced posters, transit graphics, and signage experience as well as augmented reality performances by its musicians. The goal is to augment (pun intended) the innovative nature of PSO Disrupt series in a way that quickly communicates to new patrons that the orchestra is for anyone.

Strategy + Creative Direction + Design + Copy Writing + Project Management