PSO POPS Season Branding

Successfully developed a comprehensive branding and design strategy for the 2023-2024 Pittsburgh Symphony Pops series to attract a broader audience and drive season subscription renewals among existing customers. This approach encompassed various mediums, including print, web, social media, and digital platforms. Additionally, we conducted A/B testing to optimize pricing and implement new modeling approaches. Ultimately, our overarching goal was to position the Pops series as a captivating and highly sought-after concert experience, featuring nationally renowned artists and organizations.

Strategy + Creative Direction + Design + Digital Illustration + Copy Writing + Project Management