Hello, I'm Jay, a seasoned Creative Director and Designer with a proven track record of over 30 years in delivering impactful branding and marketing solutions.
I founded and led a branding and web development firm for two decades. Later, I took on the role of Chief Creative Officer in a fast-casual start-up, overseeing creative strategies for multiple states over a span of nine years. Currently, I serve as a senior creative consultant for both for-profit and nonprofit organizations across a diverse range of industries, including high-tech, low-tech, and no-tech sectors.
Thank you for considering my expertise, and please don't hesitate to reach out if you would like to discuss your specific needs. I'm here to help.
Branding and Identity Design
Print Collateral Design
Packaging Design
Retail Design
Signage and Wayfinding
POP Design
Interior Design
Out-of-Home Advertising
Social Media
Website Design (UX/UI) and development
App Design (UX/UI)
Kiosk Design (UX/UI)
Creative Direction
Brand Strategy
CASE STUDY | Pittsburgh Symphony Orchestra
Five-month brand repositioning creative sprint for the Pittsburgh Symphony Orchestra. The primary goal was to broaden the customer base and increase awareness, engagement, and revenue to support the Symphony's strategic plan.
CASE STUDY | Choolaah Indian BBQ
As Chief Creative Officer of Choolaah Indian BBQ, an emerging Fast Casual Restaurant concept, I created all aspects of the brand, including website design and development, social media and digital advertising, technology integrations, site analysis, store design, packaging, retail product design, signage, and process development.
Retail Hot Sauce Packing Design: Choolaah
BBQ Sauce Packaging: Choolaah
Packaging design for a line of retail pasta sauces: Stancato's
Ice Cream Packaging: Choolaah
Beverage Cup Design: Choolaah
Napkin Design: Choolaah
Packaging: Burgatory Restaurant
Retail Packaging: Mad Mex Restaurants
Take Out Bag Design: Choolaah
Pizza Box Packaging: Choolaah
Take Out Packaging: Made Mex Restaurants
Gift Box Design: Choolaah
Food Tray Designs: Choolaah
Responsive Website Design: Choolaah
Website Design and Development: Choolaah
App UX/UI and Development: Choolaah
Email Targeting: Choolaah
Kiosk Design: Choolaah
Apparel Design: Choolaah
Hiring Brochure: Choolaah
V.I.P. Black Card Program Design: Choolaah
Cross Promotion with Carnegie Museum of Art: Choolaah
Fitness Festival Promotion: Choolaah
Vehicle Graphics: Choolaah
Social Media: Choolaah
Hot Sauce Social Media Promotion: Choolaah
Gift Card Design: Choolaah
Billboard Advertising: Choolaah
Bus Shelter Advertising: Choolaah
Catering Menu Design: Choolaah
Sauce collateral Design: Choolaah
Promotional Signage: Milli's Ice Cream + Choolaah
Promotional Guest Recovery Cards: Choolaah
Bag Stuffers: Choolaah
Interior Design: Choolaah
Interior Design: Choolaah