Persist, Shostakovich Symphony #10 Branding

Developed a comprehensive marketing and branding strategy for the Pittsburgh Symphony Orchestra's inaugural concert in the "Disrupt" series, specifically catering to young professionals. This approach involved creating a distinctive brand identity and implementing engaging on-stage and pre-concert programming. Integrated augmented reality technology to enhance the overall experience and utilized geo-targeting and multi-channel marketing to effectively reach and engage the target audience. Efforts aimed to reshape the Symphony's brand image, captivating both existing and potential customers with a more compelling and immersive experience.

Strategy + Creative Direction + Design + Copy Writing + Project Management